Product displays. We couldn't afford to do anything very attention-grabbing with the construction of these, so the weight rested on the ability of the artwork and specs to convey the message. I put the emphasis on the advantage to the customer, followed by the explanation of how underneath in a smaller font. It had the effect of piquing the interest. I created an English and French version of both of these displays.

Despite the fact that these two displays essentially had most of the same advantages on paper (two brands under the same parent company), I feel that I did a good job differentiating the text and its tone on both.